If you decide to re-brand your business or trade under a different name, you need to let ASIC know.

For example Creative Hub Pty Ltd currently owns the business name ‘Creative Considerations’ but wants to change it to ‘Creative Consulting’ because they think it sounds better.

Rather than changing the current business name, a new one need to be registered. Once registered, you can begin trading under your new name straight away.

If you don’t need your old business name anymore, it’s a good idea to consider cancelling it.